1. What was the general theme or argument of this book?
Guy Kawasaki has been a social media guru for decades. He invested into many social media platforms early on and has mastered how to utilize these platforms. The three main lessons from the book include
- Treating your social media like a business
- Make content that your followers want to see, not only content that you want to make
- Let your many accounts talk to each other for cross-platform promotion
2. How did the book enhance what you've learned in ENT 3003?
Learning about social media relates back to what we have learned about building social capital in this class. Building an account on social media is a great way to broaden your network and make new connections. The larger your audience becomes, the greater your social capital becomes. On top of this it can increase your knowledge. For example if you have a social media account about investing, you will be forced to research in order to create relevant posts for your social media account
3. If you had to design an activity for this class after reading this book what would it be?
I would design an activity where everybody in the class has to create a social media account about something they are passionate about. In today's world, social media is an amazing tool for building your network. Many students would continue to build this account after the class and the ones that don't would still learn valuable lessons along the way.
4. What was the biggest surprise in this book?
One tip that really stood out to me was treating your social media like a business. Many people will treat it like a hobby which will decrease your chance of success. By treating it like a job, you will be more likely to continue working on it and improving it. This seemed like a very valuable tip.
Hello Sean! I think your takeaways from the book are solid. Having not read the book, I think I got a pretty good idea of it from your description. The key point that people should treat their social media like a business really spoke to me, as this goes on frequently today with the rise of ‘influencers.’ I think your idea for an activity is great and would likely be a wonderful learning experience, expanding the reach of our proposed business concepts.
ReplyDeleteHey Sean,
ReplyDeleteYou did a great job of summarizing the themes of a book in a way that was concise and very easy to understand. I was also surprised at the concept of treating social media like a business. To many, social media is just something to do for leisure. In recent years, however, the ability to make money on social media has increased a lot.
Sean, I think you did a really good job summarizing you reading of this book. I think your last point about treating your social media as a business is great advice. Almost everyone has a social media account these days and if more people treated their accounts more seriously I think that people could get more out of their accounts as well as helping them be more prepared for the futur .
ReplyDeleteHey Sean! Based on your post I can tell that the book you chose is full of great information especially because of the time we live in today. Now the world revolves around social media as the engine as to how we get most of the information about what we believe in so being able to use it to your advantage for your business is essential. The only thing is I would have liked to see more specific examples in your post as far as what we would need to do to use social media to our advantage in correlation to business.
ReplyDelete