Reading Reflection Number 3

I read Innovation and Entrepreneurship, Peter Drucker

1. What was the general theme or argument of the book

This book is split into three sections:
1. The Practice of Innovation- He talks about the need to be constantly innovating and looking for opportunities.
2. The Practice of Entrepreneurship- He talks about the need to have entrepreneurial leadership in order for innovations to be effective in a business
3. Entrepreneurial Strategies- He talks about strategies for introducing new innovations into your business.

2. How did the book enhance what you are learning in ENT 3003?

This book enforces the fact that entrepreneurship is the driving factor behind a successful business. Even if you have an idea for an innovation you need a leader with an entrepreneurial mindset to carry out that innovation.

3. If you had to design an exercise for this class, based on the book, what would it be?

The exercise I would create would be for each student to identify an existing business and then create an innovation that would help that business. This would help students hone their ability to identify innovations in different industries.

4. What was the biggest surprise of this book?

The biggest surprise to me was that entrepreneurship and innovation should be made the main priority in your business. While these things are clearly important to continue growing as a business, I would think daily operations would be the main priority. If your business is not fulfilling its daily responsibilities, it will not be profitable and there will be no business to innovate. However, i understand what he means and entrepreneurship is vital to long term success.