What's Next?

Existing Market:

My business plan is to sell my investing curriculum to highschools and colleges so that young adults can learn how to invest.

Interviews:

Nick (College Student): Nick thinks my business should focus more on colleges. He thinks highschool students will be less interested in investing and highschools will be more cautious in changing their curriculum.

Ryan (College Student): Ryan thinks I should hire representatives around the country so that they can visit schools and try to sell my curriculum. He thinks this is a more efficient way of reaching every highschool and college.

Brett (College Student): Brett thinks I should focus more on highschools because the earlier I get the these students the better. 

Reflection:

After conducting these interviews I found that these ideas could be very helpful. Two of the ideas i received involved catering my business to one of the two market segments i was planning on marketing to. Since there are valid reasons for both, i will continue to pursue selling my curriculum to highschools and colleges.

I think it would be valuable to hire a group of representatives around the country to visit schools and try to sell my product. The downside of this is that I would need to train each one on how the curriculum works and then put my trust into them. This would be expensive but I believe the increased efficiency would be worth it.

New Market

Another possibility for my business would be to create an online curriculum for individuals to purchase and learn from on their own instead of selling the curriculum to schools.

Interviews:

Max (College Student): Max likes this new idea because he thinks it may be able to reach more people and I could likely make more money if I am charging per person instead of per school.

Dalton (College Student): Dalton also thinks this is a good idea. He suggests that if I go down this route, I should make the price point reasonable because individuals would not pay nearly as much as a school would. He also thinks I would need to build a reputation first because it is unlikely that somebody would spend money to learn from some random person on the internet.

Reflection:

After conducting these interviews I learned that this may actually be a feasible direction for my business to take. Instead of trying to sell schools on changing their curriculum I could sell it to individuals which would be a much easier task. The issue with this is that the market for online investing courses is pretty saturated.

I agree with Dalton that if I were to do something like this I would first need to build a reputation. I need to prove to people that my curriculum will be worth the money.