Segment
College students that want to learn about investing
Need Awareness
The three people that I interviewed said they become more aware of the need to learn about investing the older they get. When they were in high school they rarely thought about investing because their parents handles most of their finances. As they get closer to graduating college, they feel that a base knowledge of investing would be beneficial because they would feel comfortable investing their money once they get a steady stream of income. One said he realizes the need to learn about investing whenever he checks his bank account.
Information Search
The first thing the interviewees do when they become aware of their need is tell themselves they will learn about it in the future or that they will start investing soon. It is difficult for them to teach themselves a complex topic like investing with their busy college schedules. One of the interviewees said he has done some research on it but has not gotten to the point where he would be comfortable investing. He said the first thing he searched in google was "how do i start investing". None of the interviewees have asked family about this need but they have asked me about it.
This tells me that although these people are aware of their need to learn about investing before fully transitioning into adulthood, they have not been proactive in teaching themselves. A course offered in school would alleviate this need to self-teach. This segment is definitely self-aware of the need to learn about investing.
Hello again Sean! I mostly agree with your statements regarding the self-aware aspect of learning about investing. Plenty of people I know, however, are not fully aware of more passive income streams (like some forms of investing) and I think that is an issue in itself. Financial talk must be introduced earlier on in people’s lives for it to really resonate with them, just like math and science are introduced at young ages. The issue likely stems from parents not wanting to stress their children with financial burdens, but people can learn about finance without bearing those weights themselves. On another note, I wanted to start investing years ago (before even getting to college), but I wasn’t able to do so on my own as the 18 years old requirement for investing in stocks prevented me from doing so. That, however, was a good time for me to start learning before I jumped right into things.
ReplyDeleteSean,
ReplyDeleteI agree that investing is so important, especially educating people how to. I have little experience and background on the basics of investing myself, and the information I receive is from my mom who is in real estate. Finding a way to teach people and not be overwhelming would be really great!
Hey Sean! I believe your business idea has amazing potential to become very prosperous because there are a lot of people that wish they could dive in to investing but don’t know where to start. I believe that there are also young people that want to learn more about investing especially at this time. The only thing is that I believe you should have interviewed younger people because I think that is the main customer base you will receive.
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